Snapchat Ad Campaign
My Geo-tag design was chosen by Snapchat to represent the diverse neighborhood of Williamsburg, Brooklyn! It is currently accessed everyday by thousands of people in the Snapchat community. Not only was my design chosen to represent Williamsburg virtually, but Snapchat liked it so much they decided to put it on a billboard in the heart of Williamsburg as a part of their Advertising Campaign!
Being a local Williamsburger myself, I thought that the Williamsburg geo-tag did not represent the unique spunk the neighborhood has to offer. Williamsburg is known for having shoes all over the electrical lines- whether it be heels, nikes, or even Nutella jars, I feel as if this eclectic style should be projected through the geo-tag.